Joe entered the automobile business in 1975 as a technician and has held virtually every position within a dealership, all the way to General Manager. In addition, Joe has been deeply involved in the advertising industry at both the creative and media buying levels.

During the mid ’90s, Joe became a Chevrolet Dealer in New Jersey, and was a board member of the Bergen/Passaic Chevrolet Dealer Advertising Association. After selling the dealership back to General Motors via Project 2000, he has continued to focus on the success of his automotive consulting firm, Progressive Dynamics, Inc. Joe has been a regular on-air personality with ASTN (Automotive Satellite Television Network), a Primedia-owned CNN affiliate and continues to be a valued public speaker in the automotive community.

After repeated requests from many of the clients of Progressive Dynamics to provide a forward and effective environment for advertising and marketing, Joe launched Progressive Marketing Dynamics (PMD) and still stands today as its President and CEO.